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Due to the continuous technological developments in the telecommunications industry, companies in the sector regularly face the challenge of maintaining its current product portfolio and services as well as maintaining its appeal to the consumer. These companies must strive to continuously adapt to suit a changing market and remain profitable.

The world is undergoing an era of change in telecommunication services. Large investments in upgrading and expanding networks, along within creasing selling points and more service channels for customer service, are pinnacle focus points in order to bring more benefits to the customers.

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