Automotive Dealer
DRIVING POWERFUL CHANGE
In a globalized world, the automotive industry faces different challenges to provide customers with an excellent service experience during the sales process as well as during the after-sales stage.
The efficiency of the processes is a key factor to guarantee a satisfactory customer experience in the sales showroom as well as in the service workshop.
01.
Commercial / Customer Relationship (CRM)
Solutions
- Creation of commercial strategies.
- Standardized model of customer service in the showroom.
- Active supervision of sales executives and monitoring of key indicators: calls, customer traffic, test drives, and quotations.
- Creation of a Customer Relationship Management (CRM) database.
- Monitoring of the sales funnels as well as the status pipeline of the units from purchase to delivery to the customer.
Benefits
- Increased traffic in the showroom.
- Improvement in the commercial sales funnels by identifying conversion rates.
- Improved customer experience during the visit by getting to know the car in depth.
- Obtain key information to strengthen the relationship with customers.
- Weekly monitoring of the performance of sales consultants as well as the status of customer deals.
02.
Service Center Operation and Service
Solutions
- Standardized service model, encouraging upselling.
- Redesign the flow of vehicles by identifying them according to the type of service.
- Appointment management model.
- Service window predictive tool according to average mileage.
- Customer program service design.
- Measurement of workshop resource productivity.
Benefits
- Increase in sales at the front and back counter.
- Increase in technicians’ productivity.
- Increased customer satisfaction.
- Decrease in delivery times.
- Increased traffic in the workshop.
- Improvement in fulfilment of active appointments.
- Increase in billable hours.
- Improvement in the ratio of billed vs clocked hours.
03.
Spare Parts
Solutions
- Layout definition and warehouse inventory reliability.
- Commercial management at the front counter.
Benefits
- Management system to eliminate backorders and reduce the potential of obsolete stock.
04.
Organizational Structure
Solutions
- Definition of optimal payroll.
- Compensation diagram.
Benefits
- Increase in profitability by focusing the compensation system on the company’s key factors.
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