Business Model Innovation Plan

• Defining the purchasing cycle stages: We identify and determine each phase a customer goes through, from product awareness to purchasing and beyond.

• Identifying the touch points: We analyze all the points where a customer interacts with your company, whether online, in a physical store, through customer service, etc.

• Customer Journey Mapping: We visualize the customer's journey throughout these stages and touch points to understand their end-to-end experience.

• Customer experience data collection: We collect data on the customers’ interactions and perceptions at every stage, from their perspective.

• Identifying improvement opportunities: Once you have a complete picture of the Customer Journey and the customer experience, we identify areas where improvements can be implemented to optimize the customer experience and increase satisfaction.

• Customer satisfaction survey design: We create effective surveys that capture customer perceptions, opinions, and experiences regarding your products or services.

• Survey implementation: We carry out the survey according to a strategic plan, ensuring broad participation and collecting relevant data.

• Data analysis: We thoroughly process and analyze the data collected from the customers’ feedback to identify patterns, trends, and areas that can be improved.

• Documenting the findings: We clearly and concisely present key findings, highlighting strengths, weaknesses, and opportunities for improvement based on customer feedback.

• Mapping the current business model: We visualize and document in detail how your business currently operates, identifying key components such as partners, activities, resources, value propositions, channels, customer relationships, customer segments, cost structures, and revenue streams.

• Analyzing the current business model: Each element of the current model is critically examined to understand its effectiveness, identify areas for improvement, and determine which aspects should be retained or modified.

• New business model development: A new business model is proposed and designed based on the results from the assessment. This includes developing strategies to improve the identified areas and the development of new value propositions, revenue strategies, channels, among other elements.

• Validating the new business model: The new model is tested, either through simulations, prototypes, or pilot tests. This stage allows us to verify the viability and effectiveness of the proposed model before it is fully implemented.

• Customer needs and wants analysis: Customer expectations, challenges, and preferences are examined in depth to understand their problems and aspirations.

• Defining the problem that the company can solve: We clearly identify the specific problem that customers face and that the company has the capacity to solve with its products or services.

• Developing creative ideas: We encourage the development of multiple innovative ideas to address the identified problem using methods such as brainstorming sessions and creative thinking techniques.

• Prototyping and creating models or simulations: Prototypes or models are developed to demonstrate the proposed solutions. These can be mock-ups, virtual simulations, or simplified versions of the product or service.

• Testing and feedback: Prototypes are tested with real customers to obtain direct feedback. Customer feedback is vital so that we can refine and improve the solutions.

• Implementing the chosen solution: The final solution is implemented using the feedback that was received and the improved prototype, ensuring that it effectively solves the problem identified by the customers.