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Sales and Channels
In today's business world, sales and distribution channel management challenges are a common denominator. Companies of all sizes struggle, from creating business intelligence models to defining effective marketing strategies, resulting in operational inefficiencies, poor customer allocation and segmentation, and inefficient service models.
An optimal sales and distribution system not only enables accurate business intelligence processes but also supports effective marketing strategies. This results in increased sales and improvements in operational efficiency and customer satisfaction.
At London Consulting Group we
optimize your sales operations
to achieve maximum customer satisfaction
We develop customized marketing strategies that align with the company's overall objectives and with each specific customer segment. These strategies include promotional plans, personalized pricing strategies, and differentiated service levels. Our approach seeks to significantly improve customer service, optimize resource allocation, foster teamwork, and, as a result, generate a significant increase in sales.
Solutions
How we increase your customers’ satisfaction
We focus our efforts on improving the customer experience at every stage of the sales funnel. We design a sales process that transforms your organizational culture, supported by customer-centric marketing strategies and business intelligence. Our approach involves developing a sales plan that empowers your sales force so that they can efficiently segment customers by understanding their needs and wants. We use this information to define offers and promotions that, together with the sales team, enable you to achieve sales targets while strengthening business intelligence throughout the company.
Methodology
Our transformation process
for sales and distribution channels
Deep-dive Analysis
Before we start, we carry out a thorough analysis of your organization and environment. Together, we define objectives and select the most appropriate distribution channels to reach your audience. We evaluate the resources that are needed to guarantee a successful implementation.
How we do it
• Defining the target market: Identifying and clearly outlining the specific segments that we want to reach with the products or services.
• Evaluating and defining sales channel performance: Detailed analysis of how the available sales channels operate and perform.
• Identifying the advantages and disadvantages of each sales channel: We carry out a comprehensive analysis of the strengths and weaknesses of each available sales channel.
• Analyzing the competition in the sales channels: We thoroughly evaluate how other players compete in the same sales channels.
• Assessing market trends and changes in consumer behavior: Continuous analysis of market trends and changes in consumer behavior to adapt strategies as needed.
Project
We collaborate with your team to plan, design, and implement customized management models for your sales channels. These models are designed to efficiently promote, service, and facilitate your sales processes.
How we do it
• Sales budget model: Define and organize the financial resources allocated to the sales and marketing activities.
• Business and marketing intelligence model: Establishes how data is collected, analyzed, and used to make strategic and marketing decisions.
• Store location and layout models: Design the physical layout and location of products in your stores to optimize the customers’ experience and sales.
• Customer segmentation model: Classify customers into groups with similar characteristics and behaviors so that you can adapt your sales and marketing strategies effectively.
• Pricing and discount policy definition model: Establish the pricing structure of products or services, as well as the discount policies that can be given to specific customers.
• Customer service model and structure definition: Defines how customer service is provided and organizes the structure of the teams or departments so that they can manage it effectively.
• Business objectives and goals model: Establishes the objectives and goals that the company seeks to achieve in terms of sales, revenues, or other business indicators.
• Sales force training, selection, and coaching model: Defines how the sales team is selected, trained, and coached to improve performance.
• New product creation and development model: Describes the process of creating and developing new products or services, from conception to market launch.
• Sales execution model: It details the steps and processes that need to be carried out during a sale, from the initial contact to closing the sale.
• Sales supervision model: Establishes how sales activities are supervised and controlled to ensure their effectiveness.
• Compensation scheme: Defines the compensation structure and policies.
• Management model and indicators: Establishes the key performance indicators (KPIs) and how they are managed to evaluate business performance.
Benefits
Optimize your sales operation
We implement a robust sales and distribution channel system that aligns marketing strategies with business objectives, ensuring effective promotions. We provide accurate metrics that enable you to evaluate the impact of your marketing initiatives, improving customer satisfaction through enhanced communication and more precise sales agreements.
What makes us different
• We develop highly customized marketing strategies aligned with your specific business objectives.
• We improve customer satisfaction through accurate customer segmentation and enhanced customer service strategies.
• We optimize the allocation of resources, expanding their scope and coverage across different geographical areas.
• We strengthen your sales force with sales training, emphasizing key steps and work routines that are focused on customer service and satisfaction.
TRENDS
Generative AI and the Future of the Customer Experience
Despite its rapid growth in recent years, Generative Artificial Intelligence remains a relatively new tool in the business toolkit. According to Forbes, in 2024, more organizations will begin to understand where they can specifically deliver value. In the Customer Experience (CX) environment, its applications range from generating dynamic marketing campaigns to optimizing customer service and gaining deeper insights into customers and their loyalty through behavioral data analysis. As more organizations adopt this technology, maintaining transparency and integrity in its use will become increasingly essential to gaining and retaining the customers’ trust.
The 10 Most Important Customer Experience (CX) Trends In 2024, Forbes