BUSINESS TRANSFORMATION FOR
AGUA PLANETA AZUL
Agua Planeta Azul is a company with more than 30 years of experience in the beverage industry, specializing in the production and marketing of bottled water. Since its founding, the company has positioned itself as a benchmark in quality, innovation, and commitment to environmental sustainability.
It has modern production plants, a robust logistics infrastructure and a direct distribution network that allows it to efficiently reach customers throughout the country. Its strategic focus combines operational excellence with the development of products that meet the highest standards of quality and social responsibility.
NEED FOR COMMERCIAL TRANSFORMATION
Prior to London Consulting Group's intervention, Agua Planeta Azul faced several challenges that limited its commercial growth, among them:
Sales results did not reach the expected levels, affecting revenues and market share.
The absence of a standardized sales model generated variations in productivity and quality of service.
The coverage model did not guarantee efficient attention to all current clients or access to new potential markets.
Supervision and monitoring of commercial activities lacked formal methodologies to drive continuous improvement.
Expansion into new segments and regions required a stronger and more strategic commercial base.
IMPLEMENTATION AND SOLUTIONS: REDEFINING THE BUSINESS MODEL
In alliance with London Consulting Group, Agua Planeta Azul undertook an ambitious transformation project focused on strengthening its commercial operation. Among the main actions implemented, the following stand out:
- 01 Design of a New Coverage Model
- 02 Business Process Redefinition
- 03 Implementation of Planning and Follow-up Tools
- 04 Training and Field Accompaniment
- 05 Organizational Restructuring
DESIGN OF A NEW COVERAGE MODEL
The commercial service structure was redesigned, optimizing routes and zones to increase market reach and improve the frequency of visits to customers.
BUSINESS PROCESS REDEFINITION
Sales, customer service and after-sales processes were standardized, ensuring more efficient and consistent execution throughout the sales team.
IMPLEMENTATION OF PLANNING AND FOLLOW-UP TOOLS
Daily planning methodologies, management of key performance indicators (KPIs) and continuous feedback mechanisms were introduced.
TRAINING AND FIELD ACCOMPANIMENT
The team's commercial skills were strengthened through theoretical and practical training in the field, promoting the adoption of new sales and management techniques.
ORGANIZATIONAL RESTRUCTURING
A more agile and results-driven business structure was designed and implemented, with clearly defined roles and responsibilities to support the company's future growth.
MEASURABLE IMPACT
The business transformation project achieved significant and sustainable results for Agua Planeta Azul, among which the following stand out:
- 01 Commercial Effectiveness
- 02 Sales Productivity
- 03 Resource Optimization
- 04 Expansion of Market Coverage
- 05 Commercial Execution Culture
25% increase in Commercial Effectiveness
Increased conversion of sales opportunities into effective closings, directly driving revenue.
15% increase in Sales Productivity per Sales Person
Each member of the sales team increased their sales volume through more efficient management of their activities and client portfolio.
Field Resource Optimization
The new coverage routes maximized the use of time and logistical resources, reducing costs and increasing the number of effective visits.
Expansion of Market Coverage
Service to existing customers improved, while at the same time opening the door to new market segments that were not previously served on a consistent basis.
Consolidation of a Commercial Execution Culture
The commercial team adopted a results-oriented mindset, with a clear focus on operational excellence, customer service and continuous growth.
OUR CLIENT'S OPINION
"We are pleased to recommend London Consulting Group as a professional and committed firm that contributes to cultural change through shoulder-to-shoulder implementation and to capitalize on tangible results in a short time."
CEO Agua Planeta Azul
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