Organizational culture is a key element for companies because if it is well defined, it helps to achieve great results and satisfaction within the organization. It directly influences the perception of the corporation, so it is important to know how to work on it and strengthen it.
It is about how the members of a company act under a set of values, norms, beliefs, and priorities that determine the way of working within it, also influencing the social and psychological environment.
Due to the great impact it has, it is essential to build a solid and successful organizational culture and in this article, we will discover how to achieve it with business consulting.
According to some studies, a strong organizational culture improves by up to 20% the capabilities of employees through different benefits, such as:
Few companies are able to attract the personnel they require, since the labor market is very competitive. Therefore, it is necessary to have the elements that people usually look for, which go beyond a good salary. For example, a healthy work environment, shared values, amongst others.
More than 80% of job seekers will not apply for the opportunity in a company with a bad reputation among employees or the public. Therefore, companies must have strategies for proper talent management.
Happy and committed employees tend to adopt the company's vision and mission as their own, being more productive and communicative, which helps to achieve better results within an organization.
This is because people feel in a safe environment, communication and performance increase, and so it is possible to optimize tasks and workflows and, therefore, objectives.
More and more employees are looking out for their well-being and choosing to change jobs when there is not a positive organizational culture, which is crucial for companies, because if they work on this they can avoid the costs and challenges related to hiring and training new employees.
As a result, there is a greater emphasis on work-life integration, mental health and job satisfaction. When workers feel safe, accepted and valued, they perform better, develop a better sense of loyalty and more efficient operations planning is achieved.
The mission is the main purpose of an organization, that is, the reason why it exists. The vision is what it aspires to achieve in the future; therefore, it is what gives direction to a company.
These are the ethical and moral principles that govern the interactions of employees within an organization.
They usually serve as guidelines for decision-making.
These establish the guidelines for behavior within the company and serve to maintain order, promote fairness and ensure that the company's objectives are met.
Some of them have to do with codes of conduct, safety protocols and use of technology, so they must be communicated in a clear and accessible way so that there is no confusion.
Organizational climate is the perception that workers have of their work environment. A good climate increases productivity and satisfaction, generating better results in the short and long term and making it possible to create high-performance teams.
Among the factors that influence are: leadership, communication, working conditions and recognition.
Implementing an organizational culture is a process that requires time and patience, but it can be achieved by following these steps:
The first thing to do is to determine the compass that will guide your company: where it is going and what its purpose is, as well as the purpose of what you do. It will be easier to align objectives and reach them.
To define this, you can hold meetings with partners and leaders to choose what reflects the daily behavior of all employees, starting with managers.
Policies and procedures are essential to keep all members aligned.
It is important to explain how tasks should be performed and what behavior is expected in different situations.
For this purpose, it is recommended to define manuals and guidelines and communicate them clearly and concisely to all teams.
Communication is the bridge that connects all the elements of an organization, so it should always be open to help identify problems before they become conflicts and help improve the work environment.
To do this, you can establish periodic meetings in which everyone can express their doubts, concerns and proposals. In this way, they know they have been heard and the organization can benefit from these exchanges, improving processes and enhancing results.
Recognizing the efforts and achievements of employees is one of the best ways to foster commitment and a sense of belonging.
Organizational culture is strengthened when the relationship between employees and the company improves, so it is important to create a system that celebrates team and individual achievements, including special dates.
As companies grow, they may face challenges in maintaining an organizational culture. In these cases, it is vital to have an external perspective, which can be key to:
Some organizations seek expert help to define more efficient work structures, improve communication and ensure that objectives are achieved in a timely and strategic manner.
Business consulting can play a key role, because through specialized methodologies and an external view, it helps companies identify areas for improvement, align their values with the business strategy and develop more efficient and motivating work environments.
Building a strong organizational culture not only boosts productivity and employee engagement but also strengthens the company's identity and growth. At London Consulting Group, we help you transform your work environment through customized strategies aligned with your business values and objectives.
With our experience in business consulting, we can assess the current state of your organizational culture, optimize internal processes, train your leaders and design effective action plans.
Are you ready to strengthen the culture of your organization? Contact us! If you are looking for real and sustainable change, let's work together to create an environment where innovation, well-being and high performance are part of your company.