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The constant fluctuations in sales prices in this sector generate high competitiveness. Companies must seek to differentiate themselves by maintaining low-cost, high-quality products. Efficient coordination of all poultry production phases is required, whether for the production of chicken meat or eggs for consumption.
One of the main challenges is to break with the paradigm that farm productivity depends only on external factors. There are aspects and variables that must be monitored and controlled, such as the quality of the baby chicks received from the hatcheries, the degree of disinfection and sanitary status of the farms, the quality of the water and feed supplied, the care of the bird's temperature, among others.
• Sales strategy and management.
• Daily price definition model.
• Definition of operational objectives.
• Sales area structure.
• Increased customer retention rate and average ticket.
• Greater control over margin.
• Control over sales age and quality.
• Feed production planning tool.
• Calculation of raw material requirements.
• Transportation planning.
• Customer Relationship Management (CRM) database creation.
• Reduced downtime due to changeovers.
• Increased efficiency for long runs.
• Macro input inventory control.
• Reduction of additional feed requirements.
• Active coaching and supervision system.
• Continuous improvement committees (Corrective Action Plan Committees).
• Poultry and environmental management controls.
• Reduction of poultry mortality.
• Decrease in production costs.
• Increased training of operational levels.
• Improvement in mortality, feed conversion and daily gain indicators.
• Incubation parameter control.
• Incubation programming.
• Temperature control at the plant and during transportation.
• Definition of optimal routes for delivery of baby chicks tin incubation.
• Reduction in the unit cost of hatching eggs.
• Increase in births, fertility and incubation.
• Reduction in mortality rate.
• Sizing of the required supervisory force and workload balancing.
• Coaching system for supervisors, foremen and storekeepers.
• Creation of daily reports and controls.
• Reduction in the production cost of hatching eggs.
• Increased egg production per hen in a cage.
• Increased training of operational levels and quality assurance.
“The project has generated a positive change in people’s mindset. At this moment, we are having results that we could not achieve before, mainly in the mortality rate.”
General Manager Avicola Santa Elena
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